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DIRECTORY STUDIO SCHOOL MAGAZINE
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Brand Usage and Product Placement


 

Contributed by Julia Harmatz


I have a question about product logos, copyrights. We are making a movie that will be shot in an actual deli that house many household food/ products (ex. Coca-Cola, Land O'Lakes butter, Friskies cat Food, so on........so on).

My question is can we shoot our story with these products visible in the background. The story will not put these products in a bad light. Matter of fact it is a deli where these products sell.

Can we shoot without focusing ion these labels or do we have turn the products away.

The question you posed is a common one. The short answer is that products cannot be featured in film without permission. Turn the label, and/or do not feature the item is the best bet. All the US knows what a can of Coke looks like without reading the label, get it?

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